/// Service: Meta Local Domination

PREDICTABLE JOBS
EVERY MONTH

Meta Local Ads that target homeowners actively planning $20k+ outdoor projects. We serve ads to your future customers while they're browsing inspiration and researching contractors.

FB
Local Homeowner Targeting
$75k+ Income
Homeowner
1-5mi Radius
Project Intent
High Intent
Local Only
• Project Planning Phase • Contractor Research • Design Inspiration • Budget Planning • Local Service Search • Before/After Content • Homeowner Groups • Neighborhood Targeting • Project Planning Phase • Contractor Research • Design Inspiration • Budget Planning

Generic FB Ads

  • X Targets everyone within 25 miles.
  • X Generic "landscaping services" ads.
  • X Sends traffic to basic websites.
  • X No tracking of lead quality or project size.
THE UPGRADE

TakeOff Meta Ads

  • ✓
    Hyper-local targeting (1-3 mile radius).
  • ✓
    Project-specific campaigns (kitchens, patios).
  • ✓
    Custom landing pages with project galleries.
  • ✓
    Budget qualification & lead scoring built-in.

The Meta Stack

01

Intent-Based Targeting

Using proprietary analysis, we target homeowners based on behavior signals: visiting home improvement sites, engaging with outdoor living content, and researching contractors in your area.

02

Project-Specific Funnels

Different ads for different projects. Outdoor kitchen ads lead to kitchen landing pages with kitchen portfolios and kitchen-specific lead forms.

03

Lead Quality Scoring

Every lead gets qualified on budget, timeline, and project scope before hitting your calendar. We track which campaigns deliver $20k+ projects.

Campaign Performance

/// Data: Last 90 Days (Avg. Client)

Qualified Leads Only
$47
Cost Per Qualified Lead
Pre-qualified for $15k+ projects
73%
Show Rate
Leads that attend estimate appointments
1:9
ROAS Target
$9 return for every $1 spent
72hrs
Average Setup
From strategy call to live campaigns

THE BLUEPRINT

Campaign Architecture
01

Market Analysis

Using cutting-edge analysis, we map your service area and identify high-value neighborhoods where homeowners have the income and property for premium outdoor projects.

02

Creative Testing

We launch with 3-5 ad creatives per project type, featuring your best work. Video tours consistently outperform static images.

03

Scale & Optimize

We identify winning combinations and scale budget into what's working. Dead campaigns get paused. Winners get fuel.

The Compound Effect

/// Integration: Meta Ads + Local SEO

AD

Ads Drive Immediate Leads

Meta campaigns generate qualified prospects while your SEO builds momentum.

SEO

SEO Reduces Ad Spend

As rankings improve, organic leads increase and paid cost-per-lead decreases.

∞

Data Feeds Both Systems

Ad performance reveals winning keywords for SEO. SEO content improves ad landing page relevance.

Month 6 Goal:
50% Organic
50% Paid
Organic Leads: 15-20/month
Paid Leads: 15-20/month
Total Pipeline: 30-40 qualified leads

Start feeding the machine.

Book a strategy call and we'll build your first campaigns within 72 hours. 7-day lead guarantee included.

Launch Campaigns